Digital Marketing
Digital Marketing is a term defined to achieve your business objectives and goals using online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers. Digital has become a part of our existence. From shopping for apparel to groceries, furniture & getting laundry delivered everything is online. With this new shift, marketers did not waste anytime and quickly adapted to use social media & other digital tools to push & pull the consumer which gave birth to Digital
marketing.
Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result-oriented and measurable, which makes it very different from traditional marketing.
Digital Marketing is a great way of increasing brand awareness, customer engagement, and long-term loyalty and generating a short-term boost in sales, despite the fact that every digital marketing campaign is different in its own ways, the reality is that many of them are built on common basics and a few key elements. A successful Digital Marketing Campaign requires a lot of time to follow through with analytics and data to find insights. The use of digital marketing for a successful enterprise can be achieved through the following tools:
- Getting a Quality Company Website
- Social Media Presence
- Blogging and Forums
- Email Marketing
- A Dedicated Digital Marketing Expert
Objectives of Digital Marketing: No matter the size of your business, digital marketing is the most effective way to grow and achieve your goals which could vary from any of the following:
- Increase revenue
- Build brand awareness
- Market your product or service
- Decrease cost
- Improve efficiency
- Increase productivity
- High return on investment
- Identify loyal customers
- Educating &t engaging with potential users
- Increase' website traffic
- Providing valuable information
- Building trust
- Customer reviews
- Grow online community
Advantages of Digital Marketing
Marketers today are applying digital marketing tactics to reach consumers & here's why you should use digital marketing for your business too:
1. Cost Effective: Digital marketing is the economical and most effective way to promote your business as compared to traditional marketing. With a limited budget, you can create content & start your campaign.
2. Real-time results: The moment your ad is live, you can view the performance. Additionally, edits can be done in real-time. This way you can understand the situation and take the necessary action
3. PPC: PPC stands for Pay Per Click. It is a model where the advertiser pays the publisher each time their ad is clicked. Google Ads is the best and easiest platform for PPC.
4. Targeting: In the case of traditional marketing there is no way to determine the number and the type of people who saw your billboard. With digital marketing, it is not easy to target an audience based on their interest, location, behavior, etc. You can create an audience based on your business model and push your ad to the right consumers.
5. Measurable results: Be rest assured about the analytics and reports through digital marketing. You will get the most accurate & realistic data that will help you in reaching your goals as well as forecast your future sales
6. Easy Interface: Setting up ad accounts, building a website, and managing social media have become straightforward and clear-cut with an easy user interface.
Disadvantages:
1. Privacy/security: Privacy is one of the biggest concerns when it comes to Digital channels. When you click on a product on an e-commerce website, you see the same product following you in most of the website/social media channels (remarketing/retargeting) This is done through cookies. As an Internet user, being aware of how this is targeted will help a user.
2. Ad blockers: Ad blocking or ad filtering is a type of software that can remove or alter advertising content from a webpage, website, or mobile app.
