Social Networking
Social Networking is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites such as Facebook, Twitter, Linkedln, Whatsapp and Instagram, among others. Social networking has become a significant base for marketers seeking to engage customers. Marketers interact with new, recent, and old customers. Sharing blog posts, images, videos, or comments on social media allows followers to react, visit the company's website, and become customers. A company use social networking for improving conversion rates. Building a following provides access to and may use social networking to demonstrate its customer service level and enrich its relationships with
Consumers, For example, if a customer complains about a product or service on Twitter, the company
may address the issue immediately, apologize, and take action to make it right. However, criticism of a
brand can spread very quickly on social media.
Advantages
- Easy and better communication
- Business opportunities
- Study Material Availability
- Latest News
- General Fun and Entertainment
- Crowdfunding
Disadvantages
- False Information
- Cyber Crimes
- False Identity
- Health Issues
- Time Wastage
- Privacy Issues
